EXECUTIVE JUDGMENT. PRACTICAL AI.
Fractional CFO, Finance Transformation & HR Advisory. Helping owners turn financial and people complexity into confident decisions.
Based in Greater Seattle · Built around your business
30+ yearsof finance & operating experience
Executive judgmentwith hands-on operating perspective
Human accountabilityat the center of AI-enabled work
01 / OUR EXPERTISE
Flexible support for growing, owner-led businesses. Bring focus to an immediate challenge or build a longer-term advisory relationship.
See what is driving performance, what cash needs come next, and which decisions deserve your attention. Senior financial leadership matched to your stage and priorities.
Find useful ways to reduce repetitive finance work and improve decision support. Start with the business problem, evaluate the tools, and keep experienced judgment in control.
Connect your people priorities to the direction of the business. Build clearer roles, more consistent practices, and a workforce plan that supports sustainable growth.
02 / A HIGHER STANDARD
AI should create more room for thoughtful leadership. Our approach pairs practical tools with the discipline that consequential decisions require.
Start with reliable information and make assumptions visible.
Review analysis, test conclusions, and explain the limitations.
Keep decisions and accountability with experienced people.
THE EXPERIENCE BEHIND THE WORK
years at the intersection of
finance, operations & change.
03 / MEET HIGHER MEASURE
Higher Measure Partners is founded by Nogi Asp, a CFO/COO and CPA with more than 30 years of finance and operating experience across public companies, venture-backed technology businesses, digital media, and entrepreneurial organizations.
His background includes Big Four public accounting, liquidity stabilization, restructuring, M&A, IPO preparation, and board reporting. He has also led finance teams, HR, and cross-functional systems initiatives—connecting financial discipline with the people and processes that make a business work.
Today, he is developing and testing practical AI methods for forecasting, reporting, analysis, and finance workflows. Higher Measure brings that work together with experienced executive judgment to help owners lead with greater clarity.
Connect with Nogi on LinkedIn04 / WORKING TOGETHER
A focused project, a leadership transition, or ongoing guidance. The engagement begins with your needs.
Talk through your business, the challenges you face, and what a useful outcome would look like.
Agree on priorities, deliverables, responsibilities, and an engagement scope that fits.
Work through the priorities with clear communication, reviewed analysis, and practical recommendations.
A FEW COMMON QUESTIONS
When you need senior financial direction but your business does not yet need a full-time CFO—or when you need experienced leadership through a transition. The scope can focus on cash planning, reporting, decision support, or a broader finance agenda.
No. We can start with your current processes, data, and business priorities. The first step is identifying where AI could be useful and what needs to be in place to use it responsibly.
Yes. HR advisory is available as a standalone service or alongside finance support. We will discuss your specific people and organizational priorities and define the appropriate scope together.
Engagements are scoped to the work, the level of involvement, and your priorities. After an initial conversation, we can outline the proposed deliverables, timing, and fees before work begins.
LET’S FIND YOUR NEXT STEP
Tell us a little about your business and the challenge on your mind. We’ll start there.